Dynamic Content distribution and Monetization

If you are a content owner, does any one or all of these sound familiar?

  1. No control over the content’s distributor’s target platforms, publisher portals. Once licensed content owner has no control over monetization
  2. Content Owner has no visibility on content-consumption patterns. No realistic way to audit content distributor’s data
  3. Content is stored on distributor’s infrastructure and hence no way to identify source of leaks
  4. Content owner has to agree on static revenue terms with content distributor

This led us to wonder what if Content is delivered as a service (CaaS) and on demand to the distributor on a revenue maximization license terms. This is how the traditional content licensing model works:

traditional

and this is how the patent pending AdSparx CaaS platform works:

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Setting it up

For the content as service system to work, the content owner needs to simply follow these steps:

  • Sign up for the service and Upload content
  • Define Publishers/distributors and expected License terms
  • Deliver URL generated from AdSparx CaaS platform to Publisher

On the other hand, the distributor needs to do the following:

  • Use AdSparx CAAS URL for distribution
  • Define Origin Point and distribution point for HLS streams
  • Use AdSparx CAAS SDK for VAST compliance for Ad Monetization

Under the hood

caas_details.jpg

Simply speaking, users request AdSparx CAAS Platform with CaaS URL. Based on the distributor who “owns” the user, AdSparx CAAS Platform

  1. generates CaaS URL on-the-fly, based on license & revenue maximization terms
  2. Pushes the content on corresponding origin and provides egress URL for user to request content

Advantages of using AdSparx CAAS platform:

  1. On-the-fly content provisioning based on License & Revenue Maximization terms!
  2. Transcoded, Encrypted, DRM wrapped and delivered in adaptive multi-bitrate protocols
  3. Content resides temporarily on distributor’s storage 
  4. Enable geo-blocking, prevent unauthorized distribution or copying of content
  5. Revenue Model decided by content owner with the goal to maximize revenue
  6. Comprehensive User Interface, including license control, Monetization & Analytics
  7. On-demand reports, trends and charts providing in-depth consumption info

For more info, talk to us  at sales@adsparx.co

Why you cannot miss out on DAI

DAI_illustration

The Need for DAI

We introduced server side Dynamic Ad Insertion (DAI) platform two years ago. The concept has gained popularity in the recent years primarily due to the need to address streaming to an array of fragmented devices. The value prop is simple. In the world of fragmented devices, having the ad stitched with content on server side retains all complexity on the server side without the publisher having to worry about each handset model or myriad platforms like Roku, Amazon Fire, connected TVs etc on the market. The exponential rise of ad blockers has further solidified the argument in favor of server side DAI.

At the forefront of DAI

In its most advanced state, AdSparx with its patent pending technologies supports dynamic frame accurate ad-insertion for all the multi-bitrate adaptive protocols – with the existing HTTP Live Streaming, Smooth Streaming to the latest MPEG-DASH with support for Widevine, FairPlay and PlayReady encryptions for both live streams and VOD assets.

AdSparx detects TV commercials and seamlessly replaces it with a new ad. We found early on that a lot of broadcasting companies we were talking to didn’t use the SCTE 35 cue markers to indicate TV commercials. In the absence of SCTE35 markers, we introduced automated video analysis algorithms to detect start and stop of TV commercials.

Problems with old way of inserting ads

Earliest video ad insertion platforms started off with client side ad-insertion techniques. In such a scenario, one call is made for an ad and then another to fetch content. This results in spinning wheels or delays while loading the ad or content thereby leading to dropped users.

Enter server side DAI. This consists of a single call to the adserver – the ad is stitched to the content in real time on the server side and then streamed to the user. This right away takes care of spinning wheels giving seamless TV-like playback experience. Since there is just one hit, this solves the ad blocker issue (see, Ad blocking report 2015) as well. If a user tries to block ad request, he will end up blocking the content too

Road ahead for DAI

Instead of showing the same set of TV commercials to all the viewers, OTT publishers can use DAI to show personalized ads targeted at specific group of users since the publishers have accurate idea of user demographics, user device type, type of content being viewed, time of the day content is watched and location of the user. Since the ad insertion is done post streaming, theoretically every user can be shown a different ad (provided the ad networks have different ads for every user). DAI allows publisher to deliver the right spot to the right person at that time. So the unit of sale then become impression. DAI then allows that impression to be monetized at the best possible rate thereby unlocking value of online media.

A DAI system like that of AdSparx detects the TV commercials and seamlessly replaces it with a new ad. We found early on that lot of broadcasting companies we were talking to didn’t use the SCTE 35 cue markers to indicate TV commercials. In the absence of SCTE35 markers, we introduced automated video analysis algorithms to detect start and stop of TV commercials.

AdSparx with its patent pending (some of them granted!) technologies supports dynamic frame accurate ad-insertion for all the multi-bitrate adaptive protocols – with the existing HTTP Live Streaming, Smooth Streaming to the latest MPEG-DASH for both live channels and on-demand Videos.

As the industry evolves towards DAI, IAB has announced VAST 4.0. VAST 4.0 introduces new capabilities for server-side support, including “ad stitching,” allowing to deliver stitched ads to video players with limited capacities.

It’s never been a better time for DAI!